What made Gary Halbert’s work so attractive?
Okay, other than the fact he was a fantastic copywriter (wiseguy).
Reading through some of his letters, yet again, I realised here was a guy who was funny… I mean genuinely funny.
He took take the piss out of you and you couldn’t take offense. (Unless you’re a prude, of course. In which case I suggest you don’t read my posts too regularly coz I pretty much speak my mind).
Take at a passage from one of his letters:
The numbers aren’t in for 2003 (that’s this year in case you are into serious substance abuse) but, I think it’s safe to say there are now at least 10,000,000 websites on the Internet, wouldn’t you agree?
What’s that? You say you don’t agree? Well then, why don’t you go piss up a rope, you low I.Q. shit weasel? (Lighten up, Buckwheat, I’m just trying to keep your attention.)
That’s genius, isn’t it?
Just look at the way he got out of that one… and… even if he didn’t put that last bit in, you just know you’d be okay, and he’d get away with it. Unless you really are, like I said, a prude.
And, he’d get away with it because you know, if you read the rest of the letter, you’d be getting a million dollar ejication in copywriting.
Just thought I’d mention that coz it popped into my head.
Oh, you wanna read the letter?
It’s here: http://www.thegaryhalbertletter.com/Newsletters/moneymakingsecrets.htm
